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Vintage Mack
Project type
Flyer, invitation cards, loyalty card, and physical project
Date
2026
Role
Designer, and executer
These pieces were created for my Women’s Entrepreneurship course project, Vintage Mack, a student-led thrift store at Merrimack College. The physical store is set to open in fall 2026 and will be open to the students and the public.
As a part of the launch strategy, we hosted our first event to gauge student interest and engagement with a campus thrift store. I designed the promotional graphics for this event and played an active role in its execution. The event was highly successful and provided valuable insight into our target market.
In addition to the event materials, I contributed to the brand’s visual identity by refining elements of the logo, including recoloring the heart and the star. I also helped develop key slides of the presentation, which were the plan, the Depop strategy, and the marketing plan. The presentation was presented to the college president, President Hopey.
