Vintage Mack

These pieces are developed for my Women’s Entrepreneurship course project, Vintage Mack, a student-led thrift store initiative at Merrimack College. The physical store is scheduled to open in January 2027 and is designed to serve both students and the broader public.
As part of the launch strategy, we organize an initial event to assess student interest and engagement with a campus thrift store. I lead the design of the promotional graphics for this event, focusing on creating visually compelling materials that align with the brand’s identity and resonate with our target audience. This includes establishing a consistent visual language through color, typography, and layout, as well as iterating on designs to ensure clarity and impact. In addition to the design work, I take an active role in executing the event, contributing to both its planning and on-site coordination. The event proves highly successful and generates valuable insights into customer preferences and market demand.
Beyond the event, I contribute to the development of the brand’s visual identity by refining elements of the logo, including adjustments to the color of the heart and star to create a more cohesive and recognizable mark. I also assist in building key components of the project presentation, specifically focusing on the business plan, Depop strategy, and overall marketing plan. These materials are designed with a clear hierarchy and professional structure to effectively communicate our vision and strategy.
The final presentation is delivered to Merrimack College President Hopey, representing the culmination of both the creative and strategic development of the Vintage Mack brand.