AIGA Reasaemble Conference Posters

These pieces are developed as a cohesive visual system for the AIGA Reassemble Conference, with graphic designers as the primary target audience. The design approach emphasizes creativity, energy, and strong visual engagement while maintaining clarity and consistency across all materials.
I begin the process by researching the conference’s themes and audience expectations, using these insights to inform the overall visual direction. From there, I establish a unified design system that includes a consistent color palette, typography, and graphic elements. This foundation ensures cohesion while allowing room for experimentation within individual pieces.
Throughout the project, I explored more experimental design techniques, such as dynamic compositions, layered elements, and expressive typography. At the same time, I remain mindful of hierarchy and readability to ensure that the content remains accessible and effective for its intended audience.
Using an iterative process, I refine each piece to balance innovation with structure, ensuring that the final set feels both visually compelling and unified. The result is a cohesive body of work that captures the energy of the conference while effectively engaging a design-focused audience.